Hash Tag Facebook
Facebook announced the arrival of hashtags. This is a substantial action in the direction of organisation in real time.
Now, when you will certainly click a hashtag in Facebook, individuals will certainly be able to see all public content pertaining to that keyword. Obviously you will certainly be able to sign up with the conversation via a public message, quoting this hashtag.
Concretely, what does this change enable?
- Search for a particular discussion (vs. easy search term), adhere to a media event, a program, a character, ... similar to on Twitter.
- Being able to see blog posts originating from other applications, that have been shared on Facebook (eg Instagram) - many people are 'cross-posting' on a number of networks, consisting of Facebook - it will certainly be less complicated to locate them
- Being able to click on hashtags in remarks or posts straight from the web page hashtags, or standing updates from friends or web pages.
" Hashtags are only the first step to help people to quickly learn what others are stating concerning a provided topic and to participate to public conversations," claims Greg Lindley from Facebook.
For Facebook, it is a simple way to produce more involvement and even more money making possibilities (funded hashtags, fads, posts, use Facebook as a 2nd screen, and so on.).
What's the factor?
Thanks to this brand-new feature, the status updates regarding basic subjects or revolving around 'neighborhoods of interest' not always assembled in a group, and also the most intriguing and also outstanding articles, will become viral without the help of good friends. Not only your buddies will certainly see your articles and also Facebook standings, yet possibly tens of hundreds of individuals.
Certainly, just a few individuals pay attention to 'public standings' you composed on Facebook (yes, they were already available in Facebook however you needed to use the search bar, after that filter by 'Public conditions'). Thanks to hashtags, the visibility of these articles will definitely boost significantly, as they can identify unique discussions in the middle of the 'buzz' of all messages.
Will media take it?
Certainly. Media (specifically broadcasters) have embraced Twitter for its conversational power. Facebook will make it possible for to get to an also broader audience. Media will need to aggregate and also select one of the most appropriate web content and also republish some on all screens to show the neighborhood she's valued. That obstacle will be increasingly complicated.
And also what about brands?
Undoubtedly excellent news. The arrival of hashtags can indicate a resurgence of the 'Social' part of social networks. The one-of-a-kind stamina of Twitter is to create discussions at range, swiftly, and relevant to media or brand names, with virality. On the other hand, Facebook advertising and marketing is commonly summed up to a race to 'fans' and also 'like', hard-pushed through sponsored posts, Facebook advertisements & ridiculous competitions (ie agencies focusing only on the 'media' part of Facebook).
Yet, I have always kept that the worth of social is to produce, reinforce and magnify the 'social currency' that brand name's ambassadors are willing to create via a pertinent discussion. Provided the wider dimension of Facebook, it is noticeable that including the conversational dimension via the hashtag is a major possession for 'conversational campaigns', purposeful for the brand. Brand names have after that to enhance this web content to the 'easy bulk', hoggish of this social material.
U.S. brands understood it, as revealed by an Altimeter's analysis during the last 'Superbowl' in February, brands have actually plainly favoured hashtags as well as destination Links at the cost of Facebook.
Since then, Facebook has actually reacted (far better late than never). Up to media, brands as well as consumers to react as well.