How Do Facebook Hashtags Work
Facebook announced the arrival of hashtags. This is a considerable step towards company in real time.
Now, when you will click a hashtag in Facebook, customers will be able to see all public web content related to that key phrase. Certainly you will be able to join the discussion through a public article, quoting this hashtag.
Concretely, what does this modification allow?
- Search for a certain discussion (vs. straightforward search term), adhere to a media event, a program, an individuality, ... similar to on Twitter.
- Being able to see messages coming from various other applications, that have been shared on Facebook (eg Instagram) - lots of people are 'cross-posting' on numerous networks, including Facebook - it will certainly be much easier to locate them
- Being able to click on hashtags in comments or blog posts directly from the web page hashtags, or condition updates from close friends or web pages.
" Hashtags are only the first step to help individuals to quickly figure out what others are claiming regarding an offered topic as well as to participate to public discussions," states Greg Lindley from Facebook.
For Facebook, it is a simple means to create even more interaction and even more monetization opportunities (funded hashtags, trends, messages, use of Facebook as a 2nd screen, etc.).
What's the point?
Thanks to this new feature, the condition updates concerning basic subjects or focusing on 'areas of passion' not always assembled in a group, and one of the most fascinating as well as impressive articles, will certainly become viral without the aid of buddies. Not only your close friends will see your blog posts and also Facebook conditions, however possibly 10s of thousands of individuals.
Undoubtedly, only a few persons focus on 'public conditions' you created on Facebook (yes, they were already available in Facebook however you needed to use the search bar, after that filter by 'Public standings'). Thanks to hashtags, the visibility of these blog posts will most certainly enhance considerably, as they can identify unique discussions in the middle of the 'buzz' of all articles.
Will media confiscate it?
Of course. Media (particularly broadcasters) have adopted Twitter for its conversational power. Facebook will certainly allow to reach an even larger audience. Media will certainly require to accumulation as well as select one of the most pertinent material and republish some on all screens to show the community she's valued. That obstacle will be progressively complicated.
And what regarding brands?
Undoubtedly good news. The arrival of hashtags might suggest a rebirth of the 'Social' part of social networks. The special strength of Twitter is to create conversations at range, swiftly, as well as relevant to media or brands, with virality. On the other hand, Facebook advertising and marketing is commonly summarized to a race to 'followers' and also 'like', hard-pushed via sponsored messages, Facebook ads & silly contests (ie companies concentrating only on the 'media' part of Facebook).
Yet, I have always preserved that the worth of social is to create, reinforce and enhance the 'social money' that brand's ambassadors want to create via a pertinent discussion. Provided the larger size of Facebook, it is noticeable that adding the conversational dimension using the hashtag is a significant asset for 'conversational campaigns', purposeful for the brand. Brands have after that to intensify this content to the 'passive bulk', hoggish of this social web content.
UNITED STATE brands comprehended it, as revealed by an Altimeter's evaluation during the last 'Superbowl' in February, brand names have clearly favoured hashtags and also destination URLs at the expense of Facebook.
Since then, Facebook has responded (much better late than never). As much as media, brand names and also consumers to respond too.