Facebook Image Size Guide

Facebook is the greatest social networks platform with a customer base of 2 billion active users. The company is still growing in numbers with changes in every facet of technology: visual, search, personalization, picture handling, and also layout.

In 2014, Facebook presented a new, major upgrade to its news feed algorithm which made a radical adjustment in the visibility as well as reach of service page materials. The Facebook professional Mari Smith called this update as Facebook Zero:

These are the significant insights from the formula upgrade:

Material that gets less visibility:

1. Organisation page post
2. Clickbait messages
3. The message that starts discussing people like a chain
4. The post that causes political conflicts.

Content that are advertised in the feed:

1. Web content from pals and links
2. Shared web content from friends and family
3. Web content with genuine remarks
4. Content which starts conversations in groups
5. Extra targeted ads

New includes introduced recently

  • Facebook presented 360-degree images and also capacity to publish them as cover picture and normal photo messages. You can likewise use 360-degree pictures in different type of Advertisement layouts like offer insurance claim ads, canvas advertisements, and also vibrant product ads.

  • Facebook introduced 'market places' in 2015. People can conveniently buy and sell things through it.

  • Facebook introduced Augmented reality based filters as well as masks for their camera for tales.

  • They recently turned out a new feature in the post editor for adding checklists to your posts and also you can likewise add colored backgrounds to the text.

  • In the blog post editor, they have also included a choice for asking suggestions regarding anything around a particular area.


To make it less complicated for you to publish/ advertise on Facebook, we have actually prepared a cheatsheet for you. We hope it will aid you to learn the basic policies of uploading on this social media sites platform.

Page post link/offer
Facebook Picture Size

You can include site links in Facebook messages. Facebook will immediately draw the open graph picture (OG Image) of that page as well as will display it as the blog post picture or you can include a custom photo

Facebook allows you to compose a headline of 25 personalities as well as a link summary of 30 characters.

The precise image dimension for customized image is 470 px X 246px.

Page post image
Facebook Picture Size

Facebook picture ad can be used for creating awareness regarding pages. You can make use of contact us to actions like Book now, Call now, Download and install, Get directions, Discover more, Send message, Join, store now and also lot more.

The advised picture upload size is: 1200px X 900px

Present resolution:470 px X470px

Aspect proportion: 9:16 to 16:9

Heading: 25 characters

Web link description: 30 personalities

As per Facebook's standards, the image must not have more than 20% of message in it.

Photos with more than 20% message will certainly receive much less presence than others.

Page post event
Facebook Picture Size

You can utilize both photo as well as video for event response ads. In case of pictures, the 20% text guideline will use right here also.

Picture proportion: 9:16 to 16:9

Recommended resolution: Usage highest resolution picture offered.

Text: 125 characters

If you include a link in the post the photo will certainly be chopped to 1.91:1 proportion

The suggested resolution for the link photo is: 1200 X 628 px

Heading: 25 personalities

Link summary:30.

Page post video
Facebook Picture Size

Facebook Video Ads can be made use of for various objectives like raising reach, Brand awareness, website traffic generation, boost engagement, web page suches as, app installs, occasions, etc.

It likewise features a variety of call-to-action buttons to support the goal as well as to convert an individual into client.

Requirements for a video clip:.

Video clip proportion: 9:16 to 16:9.

There is no restriction for resolution. You can submit high resolution video clips.

File size: 4GB max.

Video length: 1 second to 240 mins.

Text: 125 characters.

The video thumbnail photo should not include more than 20% text in it. You can additionally make use of a link in the video Ad. In that instance the head line will certainly be 25 characters and the link summary will be of 30 characters.

Facebook likewise sustains 360 videos as an interactive type of video ads.

Event Responses
Facebook Picture Size

You can develop occasions using event response Ads.These kind of Ads are developed for advertising an event. A lot of the call to activities used in events advertisements are Join, Get instructions, Book now, Call currently and so on.

Suggested image dimension: 1920 X 1080 px.

Proportion: 1.9:1.

Web link summary: 30 characters.

Mobile app Ad
Facebook Picture Size

These are Ads that specifically created for mobile application feed. You can develop solitary photo article and can consist of a web link( optional). The call to activity switches used in this type of ads are Demand time, Apply now, Book now, Get in touch with us, Download and install, Get showtime, Find out more, Listen currently, View Extra, and so on.

Recommended image size: 1200 X 628 px.

Suggested photo ratio: 1.91:1.

Ad duplicate text: 90 personalities.

Carousel Ad
Facebook Picture Size

Carousel ads are various in appearance than various other sort of advertisements. It allows you to show up to 10 photos or videos in a single ad each with its own link.

Number of cards: 2 to 10.

Video max.size: 4GB.

Video size: As much as 240 minutes.

Suggested resolution: At least 1080 X 1080 px.

Proportion: 1:1.

Text: 125 characters.

Heading: 40 personalities.

Link summary: 20 characters.

Dynamic product Ad
Facebook Picture Size

This is a kind of item listing advertisement. Individuals can conveniently check out the products. There will be a cover photo or video that reveals a group of products and listed below that there will be thumbnails of all products on the cover. The customer can broaden the thumbnails to photos.

Heading: 30 personalities.

Text: 90 characters.

Minimum Size: 600px.

Minimum elevation: 600px.

Facet proportion: 3%.

Offer claim Ad
Facebook Picture Size

Making use of Facebook's offer insurance claim Advertisement, you can produce special and limited time provides for our product or services. Right here you can make use of picture, video and also carousel.

The dimensions and resolutions are same as that of image and video ads.

Canvas Ad
Facebook Picture Size

Canvas advertisement opens an interactive hallway for the customer to connect and engage with your products. It is readily available only on mobile applications. The main advantage of canvas ad is that it will certainly fill 10X faster than standard mobile ads.

Advised photo dimension: 1200 X 628 px.

Text: 90 personalities.

Heading: 45 personalities.

You can make use of elements like.

  • Header with logo.

  • Block message.

  • 360 pictures.

  • Website web link.

  • Auto-play video.

  • Item checklist.

  • Full screen image with tilt as well as pan function.


All the photos posted to Facebook are suspected to adjustments with respect to their updates. Also, the display screen resolution will differ according to the display dimension of the device used.