Facebook Advertising Guidelines
Follow this step by step overview to get started with advertising and marketing on Facebook, and also you should have your advertisement up on Facebook shortly.
Facebook Advertising Guidelines
Step 1: Advertising and marketing goal
As soon as visited, you will certainly be asked by Facebook, what it is you are trying to attain with advertising and marketing. Choices are comfortably split between recognition, consideration, as well as conversion.
Select whichever pertains to you. For this overview we will select 'Send out people to your website'. When chosen, select a name for your project and proceed.
Step 2: Target market targeting
Next off, you will certainly be offered the choices to limit your audience to target your advertisements more effectively. You can select a custom name for this targeting if you want to re-use your target market option in an additional project. Select the area, age group, sex, and also language of the customers you desire to target. If this is your very first ad, you might leave all of these choices untouched, run your advertisement, and see what kind of individuals respond best to it.
Step 3: Placements
As soon as you have actually the target market targeted, you can choose where your advertisement is shown. Depending on the sort of campaign you have picked, Facebook might advise that it automatically picks where to place the advertisements. If you recognize where your ad might carry out far better choose 'Edit Placements', and also choose the locations you would certainly like your ad to appear.
Positioning options include:
- Desktop Computer News Feed
- Mobile Information Feed
- Right Column on Desktop Computer
Step 4: Budget Plan & Schedule
Now you should go to the Budget & Arrange choices. Below you can pick how much you want to invest in your advertisement daily, or you can specify a total budget if you pick a start and also end day for your ad. Depending on your advertisement objective, you can pick when you obtain billed by Facebook. In this overview, the ad we are running is for clicks to a web site, as a result Facebook will certainly suggest obtaining billed by 'Web link Clicks' is the most effective option. You can also establish a proposal quantity for each and every click or permit Facebook to automatically bid for you to guarantee a better cost for you. Depending upon your purpose you may also pick the time of day your ad will certainly present, e.g if your advertisement is for a lunchtime offer for a dining establishment, marketing right before lunch would be better than perhaps marketing throughout the day.
Step 5: Evaluation reach
After you have selected your audience, positioning, spending plan and timetable, Facebook will certainly give you a quote of the number of people your ad could potentially reach with your chosen options. Testimonial this to make sure you're happy with your selection.
Step 6: Advertisement Layout
Multiple choices are now readily available when creating an ad on Facebook. A fundamental solitary image advertisement will certainly be available by default, but if you have a lot more images you can select to have a carousel, or a slide show. If you have a video clip, you may use this as your ad too. Use the type to choose your advertisement type, and also continue to publish any type of pictures or video you need for the advertisement. If you are utilizing images, make sure they are top quality.
Step 7: Linking a web page
Any type of advertisement you work on Facebook will certainly be shown under the name of your Facebook page. Your web pages ought to be offered in a dropdown selection box, select the page to which the ad belongs. As Instagram is likewise a part of Facebook now, your advertisement will certainly be displayed there a swell, the Instagram account connected with your Facebook web page will utilized to promote your ads there. If you do not have an Instagram account attached to your Facebook page, you can include an account, or optionally you can remove your ad from appearing on Instagram. Also if your campaign purpose is web site clicks, you will be requested for the link of your internet site, or a particular pge you desire to direct customers to. Together with this, get in a heading for your advertisement for e.g 'Browse through my incredible site for lots'.
Step 8: Confirmation
Lastly, Facebook will provide you with just how your advertisement will certainly look along with all the options you have picked. If you more than happy with all of this click 'Place order' and also you're advertisement will be sent for testimonial. As long as your ad does not breach any Facebook guidelines, it should be visible to users within a couple of hours.
Have a look at some Brand names that are successfully promoting themselves making use of Facebook:
- Ford.
- HSBC.
- Budweiser.
- McDonalds.
- Nescafe.